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1. What is the difference between mentors, coaches and consultants?

Mentoring vs coaching


Consultants make recommendations;

Coaches develop a certain skill;

Mentors support and motivate entrepreneurs.






 2. How are entrepreneurs and mentors paired?
Once you have filled out the application form, a representative of the cell and the coordinator will invite you to an interview to discuss your plans and to determine whether or not you are a candidate for the mentorship. The purpose of the interview is to get to know you better, based on the completed form. This stage serves to paint a picture of your profile to pair you with the right mentor. A mentor is assigned, and a first meeting is organized. If there is chemistry, the mentoring relationship can begin. The pairing is not based on the sector of the mentor and mentee, but rather on how you complement each other.

3. What happens during the mentorship meetings?

Mentorship is first and foremost a trusting relationship and an exchange between equals. Take advantage of the first meeting to get to know your mentor. Talk about yourself, your personal aspirations, your family and personal situation, your experiences, your dreams, and your business. Describe your successes and your challenges. Paint a picture of your business, its particularities, and its market and take the opportunity to state your expectations. Your mentor will share this information as well. Then, each meeting will be different and will depend on your situation regarding your business, challenges, aspirations, questions, etc.

4. Where should the meetings be held?

Ideally, meetings should be held in a neutral location conducive toward exchange, so that you may distance yourself from your business and private life. Meetings in restaurants or in the CAE office are preferable. Meetings normally last about 90 minutes.

5. What is the fee for this service?

Administrative fees of $300 apply, and you may pay in one, two or three installments. The first payment is required upon the signing of the mentorship agreement reached.

6. Do I have to belong to a business network to be mentored?


Is the service confidential?
Absolutely. The parties sign a confidentiality agreement, and the mentor signs and must respect a code of ethics. Under no circumstances may the mentor reveal that he or she is mentoring you.

8. Is it possible to change mentors/mentees?

Certainly. Regardless of the reason, you may request a new pairing.

9. Can entrepreneurs running competing businesses have the same mentor?

No. To avoid any actual or apparent conflict of interest, mentors cannot have more than one mentee in the same sector.

10. What authority does the mentor have over the mentee?

It is a relationship between equals. The mentor is not the mentee’s “boss”.

11. Can a mentee do business with his or her mentor?

No. It would be contrary to the values associated with the mentorship. At the beginning of the relationship, mentors agree to act as volunteers and not to enter into a conflict of interest or an apparent conflict of interest. In the case of an actual or apparent conflict of interest, however, the mentor must end the mentoring relationship and withdraw from the mentorship cell for entrepreneurs.

12. Can the mentor visit the mentee’s business?

Yes, as long as it is not inconvenient for the mentee that the employees know the mentor. Visiting the business can be important for the mentoring relationship.

13. Can the mentee and the mentor do activities together?

Yes, depending on the level of confidentiality sought by the mentee and as long as each party covers the costs. (examples: sports, conferences, etc.)

14. Can the mentor participate in a meeting between the mentee and his or her collaborators?

No. The mentor should not be involved in the decision-making process of the mentee’s business under any circumstances.

15. Can the mentor act as a consultant at the mentee’s request?

No, the mentor is a volunteer. To avoid an actual or apparent conflict of interest, a mentor cannot act as a consultant for the mentee. A mentor cannot receive benefits, financial compensation, or any other advantage in return for assisting a mentee.

16. Can the mentor give out the mentee’s business card?

No. The mentor would be in a conflict of interest and harm other mentors and mentees.

17. How do you make the mentoring relationship work?

Determine your expectations from the start and establish together how best to go forward, depending on where and when you want to meet, and how often. Exchange contact information and do not hesitate to contact your mentor between meetings. You have to accept to be supported by a mentor to improve your skills; therefore, you should have a positive attitude regarding this relationship, be transparent and honest, and contribute. If time constraints arise, contact your mentor by phone or email. Above all, take advantage of your meetings to the maximum.